Memes to Movements

Memes to Movements

How the World's Most Viral Media Is Changing Social Protest and Power

Book - 2019
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"Memes are the street art of the internet and the newest tool shaping political contention today. Between authoritarians and activists, between propagandists and journalists, memes are now essential to modern media. Using social media-driven movements as her guide, technologist and digital media scholar An Xiao Mina goes on a global exploration of internet memes as agents of pop culture, politics, protest, and propaganda on- and offline. She finds that even the silly stuff of meme culture--the photo remixes, the selfies, the YouTube songs, and the pun-tastic hashtags--are fundamentally intertwined with how movements build power: by affirming emotions and identities, driving attention and narrative, and shaping culture. The same power is also a key vector for misinformation, hate, surveillance, and censorship, embraced by the powerful to influence our digital public spaces. Fresh and sharply innovative, Memes to Movements unveils the transformative power of memes--and how they will save or destroy us all."--Back cover.
Publisher: Boston : Beacon Press, [2019]
ISBN: 9780807056585
Branch Call Number: 302.231 M66M 2019
Characteristics: 235 pages : illustrations ; 24 cm


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