Creative Library Marketing and PublicityCreative Library Marketing and Publicity
Best Practices
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Book, 2015
Current format, Book, 2015, , All copies in use.
Book, 2015
Current format, Book, 2015, , All copies in use. Offered in 0 more formats
Marketing and promoting library resources and services are necessary in order to gain visibility and support. This collection of essays focuses on visible aspects of marketing for libraries: promotion, publicity, branding, and advocacy. Many of the tips, techniques and best-practices suggestions they contain should be applicable, no matter what type of library you work in.
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