Creative Library Marketing and Publicity

Creative Library Marketing and Publicity

Best Practices

Book - 2015
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Marketing and promoting library resources and services are necessary in order to gain visibility and support. This collection of essays focuses on visible aspects of marketing for libraries: promotion, publicity, branding, and advocacy. Many of the tips, techniques and best-practices suggestions they contain should be applicable, no matter what type of library you work in.
Publisher: Lanham : Rowman & Littlefield, [2015]
ISBN: 9781442254213
1442254211
9781442254206
1442254203
Branch Call Number: 021.7 C8606C 2015
Characteristics: xi, 190 pages : illustrations ; 24 cm

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