Blue Ocean Strategy

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Book - 2015 | Expanded edition
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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2015]
Edition: Expanded edition
ISBN: 9781625274496
Branch Call Number: 658.802 K5608B 2015
Characteristics: xxviii, 287 pages : illustrations ; 25 cm
Additional Contributors: Mauborgne, Renée - Author


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Dr_Taco Oct 04, 2012

I had originally read the journal article which clearly articulates the blue ocean concept.

I planned to skim through this book thinking there wouldn't be much additional value. But the book provides several frameworks and steps to create a blue ocean in your industry.

If you're looking to create a blue ocean in your industry I'd recommend using this as a step-by-step 'workbook'/guide.

N.B. Richmond Hill residents have access to Markham Public Library's catalogue which has the e-book for free download.


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