Social Media Law for Business

Social Media Law for Business

A Practical Guide for Using Facebook, Twitter, Google+, and Blogs Without Stepping on Legal Land Mines

Book - 2015
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Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business ; Recruit, hire, and fire through social media ; Share content without getting sued ; Blog and run contests ; Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. This book should become a ready reference for business leaders and digital marketers.
Publisher: New York : McGraw-Hill Education, [2015]
Copyright Date: ©2015
ISBN: 9780071799607
0071799605
9780071799614
Branch Call Number: 343.09944 G423S 2015
Characteristics: viii, 262 pages ; 23 cm

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