Loyalty 3.0

Loyalty 3.0

How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement

Book - 2013
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Loyalty 3.0 is the game-changing leap you've been waiting for. When you create true loyalty among customers, employees, and business partners, you will generate a sustainable competitive advantage and win in your industry.
Now is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously---so they will take your company seriously.
* Step-by-step guidance on how to plan, design, build, and optimize your program
* Case studies from today's most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methods
* The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-tem loyalty
Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:
Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.
Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business.
Use gamification and big data to launch LOYALTY to the NEXT LEVEL
Publisher: [New York] : McGraw-Hill Education, [2013]
Copyright Date: ©2013
ISBN: 9780071813372
Branch Call Number: 658.812 P15ℓ
658.812 P15L 2013
Characteristics: xv, 283 pages : illustrations ; 24 cm


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Jan 30, 2014

Paharia, the founder of Bunchball Inc., discusses the intersection of motivation, big data, and gamification (it's not video gaming as we know it). Case histories run the gamut from Adobe to Kraft Canada to USA Network. This book is a good introduction to the changing world of consumer and customer engagement.


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