The Impact Equation

The Impact Equation

Are You Making Things Happen or Just Making Noise?

Book - 2012
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Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility.
Publisher: New York : Portfolio/Penguin, 2012
ISBN: 9781591844907
1591844908
Branch Call Number: 658.872 B
658.872 B786I 2012
Characteristics: xiv, 271 pages : illustrations ; 24 cm
Additional Contributors: Smith, Julien

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