The New Rules of Marketing & PR

The New Rules of Marketing & PR

Book - 2007-
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The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2007-
Branch Call Number: 658.872 N42063N
Characteristics: v. ; 22-23 cm
Additional Contributors: Scott, David Meerman
Alternative Title: New rules of marketing and PR

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