Business Writing in the Digital Age

Business Writing in the Digital Age

Book - 2012
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"Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class t
Publisher: Thousand Oaks, Calif. : SAGE, c2012
ISBN: 9781412992503
1412992508
Branch Call Number: 651.74 C16093B 2012
Characteristics: xiii, 303 p. : ill. ; 24 cm

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