Innovation Generation

Innovation Generation

How to Produce Creative and Useful Scientific Ideas

Book - 2012
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"Innovation Generation presents a fascinating new approach to creative thinking. Using a system of idea-generating methods honed over her illustrious career as a physician, researcher, professor, teacher, and Dean, Roberta Ness provides all the tools needed to learn how to cast aside habitual cognitive maps called frames and draw insights from other fields. The tools focus in on developing a good scientific question: how to expand it to reveal a larger one, pull it into component parts, and turn it on its head to flip cause and effect. Readers will also learn how to change points of view and work more effectively in multidisciplinary groups. Finally, this book coaches readers on incorporating newly acquired innovation tools into the normal scientific process. In so doing, Innovation Generation is a valuable method for advancing scientific aspirations. "-- Provided by publisher.
Publisher: New York : Oxford University Press, c2012
ISBN: 9780199892594
Branch Call Number: 501.9 N373I 2012
Characteristics: 262 p. : ill. ; 25 cm


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