Perspectives on Social Media MarketingBook - 2011
Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.
Publisher: Boston, Mass. : Course Technology, c2011
Branch Call Number: 658.872 AG82P 2011
Characteristics: xx, 278 p. ; 23 cm