The Moose That Roared

The Moose That Roared

The Story of Jay Ward, Bill Scott, A Flying Squirrel, and A Talking Moose

Book - 2000
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Publisher: New York : St. Martin's Press, 2000
ISBN: 9780312199227
0312199228
Branch Call Number: 791.45 SCO85M
Characteristics: p. cm

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mammothhawk229e
Oct 09, 2018

Behind the scene history of two eccentrics that fought NBC TV network, their somewhat naive General Mills sponsor (Val-Mar 2 year fiasco in Mexico & underestimating the cost of making a cartoon), ad men & Censors. Jay Ward was a paradox. He was shy ,but created memorable publicity stunts from actors in surplus Salvation Army costumes siccing on CBS HQ with "Repent sinners! Watch Rocky & Bullwinkle" to his own daughter's wedding involving a disguised mannequin & a tape recorder with witty sayings that stunned guest & embarrassed his wife.
However, the shortsighted moneygrubbing network suits with their "demographics" & marking survey & ACT (action for Children Television) NGO made Saturday Morning Cartoons bland, restrictive & not fun anymore. Out goes satire & anything subversive. Akin to makers of Ren & Stimpy vs Nickelodeon battles in the 1990s.
Jay Ward was the classic case of quality (him) vs expediency (the suits).
His subordinates were ambivalent to him. His later cheapness was tempered by great pride in company work. Rocky & Bullwinkle was first cartoon series that had attitude that predated Simpsons, Ren & Stimpy or South Park making fun of everybody in long & short story arc.
He not famous or rich as say Disney or Hanna-Barbara. However people remembered his cartoons from Crusader Rabbit to the Quaker Oats Commercials especially Captain Crunch.
Bill Scott was voice actor who happened to be a producer.

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